If content creators craft articles for you, the first three structural details are only the smallest part of the briefing.
You need to Go deeper into the details of the content you want. Here you should rather give one or the other information more, so that the content corresponds to your expectations as exactly as possible.
Purpose of the Content
Define the goal of the content as well as possible.
If your content is to reach your target group successfully, content creators need information about them, Chaktty said.
Are they new customers or existing customers who you want to address with the text, video or graphic you produce?
For more detailed information on the target group, you are also welcome to use individual results of your target group analysis.
The better the information about the target group, the more precisely the content can be created.
For example, should leads be generated? Or do you want to offer (potential) customers inspiration?
Perhaps you also intend to position yourself as an expert in a topic.
The goal of your content largely determines how the content should look like, according to businesspally blog.
Therefore, this information comes before the format and other details in the content briefing.
We said it before: the goal determines the format. Or at least influences it enormously.
But so that your Content Creator doesn’t completely puzzle over which format is really desired:
State clearly what kind of content you expect. Is it a white paper or a checklist designed to attract leads (i.e. downloadable content)? Is it a technical article for an online magazine or a blog?
Or do you want to make a podcast recording and need a script for it?
Ultimately, many different formats are conceivable. Clear communication is therefore all the more important, business pally editor reaffirmed.
Relevant keywords and other meta tags
As soon as you need online content, the question of SEO automatically arises. And thus for relevant keywords and other meta tags such as meta title and meta description.
For your Content Creator, indicate which keywords you may have already identified in a keyword research (here we have some free keyword research tools for you ).
You should also point out whether the content creator – such as the copywriter – needs to create additional meta tags.
You can find out how to create metadata correctly in our other articles.
Wording, tonality and length
One of the most important aspects of the content briefing is information about the wording and the tonality of your content.
After all, the content should also match your company and be easily assigned to you by customers, techpally boss.
The CI should be preserved in any case. Wording and tonality catalogues, which you make available to content creators via a shared folder, for example, and link to it in the briefing, offer a good way of streamlining this part of the content briefing.
Last but not least, you should define how long a text, an audio recording or a video should be.
It is best to plan a gap of +/- 10% in the number of characters or runtime, if possible.
Structure and key content
In the content briefing, you should also ideally provide more precise information on the structure and the central content of the content.
If, for example, a text is to be written, you roughly structure it in terms of content and write central key points for the content that should definitely appear in the text.
The same applies to graphics, videos or audio formats and their scripts.
A rough overview of the structure and content helps content creators to better meet your needs right away.
Of course, the structure and central content are usually just the tip of the iceberg.
If you already have additional research material for the content to be created, the content creator(s) should also receive this.
Here, too, a link to a shared folder with the materials is a good idea. Do you know particularly helpful web addresses or other contacts for further research?
Then it is best to include them as well. Research aids not only support faster content creation, but also ensure that the desired content meets your content quality requirements (e.g. study results and their sources).
Additional Information and Items
This point is broad. You can therefore list a lot of information here that is or could be important when creating content.
If, for example, a specialist article is required for an online magazine, you can list or link the style guides of the medium here.
Or you can provide further details on your special requirements (e.g. request for checklist elements in blog posts, maximum heading order, any necessary roof line for the headline, etc.).
You can also “enroll” other required materials here, such as image elements that should be supplied directly by the content creator.